Why Men Actually Prefer Female Coaches (And Don't Even Realize It)

You already trust women with your most important decisions.

That business partner who calls you out when you're about to make a stupid move. The colleague who gives you the real talk about your presentation. The friend who sees through your excuses when you're spinning your wheels.

My male clients tell me things like "I can't bullshit you the way I do with other guys" and "You don't get caught up in the competition thing." They're not looking for someone to validate their approach—they already know what they're doing works. They want someone who can spot where they're leaving money, opportunities, and results on the table.

Here's the thing: you don't need another guy nodding along with your strategies. You need someone who sees what you can't see and tells you without the ego dance. The men who get the biggest breakthroughs work with coaches who aren't trying to out-alpha them.

You're constantly dealing with people across gender lines in teams, with clients, with partners. This isn't any different, except I'm the one who hears the pattern under your words fast and tells you the truth without ego, fluff, or emotional coddling.